In the next installment of the Internet Marketing 101 series, I’m going to touch upon an area that is often overlooked in the grand scheme of marketing strategies. Conversion optimization is so crucial to the overall success of your online marketing efforts, it’s amazing to me that so many clients haven’t even heard of it.
Here’s [...]
Category Archives: Internet Marketing 101
Conversion Optimization – Internet Marketing 101
Where Do I Start?!?! Internet Marketing 101
It’s a blessing and a curse in this industry: there are so many marketing channels to promote your business through on the internet. It’s a world of possibility that can easily overwhelm.
I’m often asked where the best places to start are. It’s not an easy question to answer since every business is going to have [...]
The Social Media Marketing Rule Book – Internet Marketing 101
I attended a really great social media marketing event this morning discussing the legal pitfalls in social media. The discussion brought a revelation that has been brewing for months now. So mentally prepare yourself…
There are no rules for social media marketing!!
BUT… use some common sense too!
I’ve been fielding a lot of questions lately about what [...]
The Difference Between SEO & PPC – Internet Marketing 101
In this second installment of “Internet Marketing 101″ we’ll explore some of the benefits and shortcomings of the two staples in the industry: search engine optimization and pay per click advertising. Let’s begin with a graphic representation of two on search results pages:
Notice how to the casual observer it’s hard to tell what’s a paid [...]
Understanding Push vs. Pull Marketing Strategies
I’m starting a series of “Internet Marketing 101″ posts as an informational resource to people who are just getting started. If you’re already aware of these concepts, you may benefit from a different perspective. As always your feedback, questions and comments are most welcome!
You’ve probably heard the terms push and pull marketing if you’re in [...]