OK, you’ve all been warned ahead of time: this is a steaming hot rant. Don’t like it? Change the channel…
I understand that as an internet marketer, my expectations may be a bit higher than most… but when it comes to something as important as healthcare providers I’d say this is an example of a huge [...]
Category Archives: Case Studies
Case Study: Search Results Fail in the Healthcare Industry
New Media Marketing Case Study: Ford Fiesta
I have to share this thought right now because I just came upon Ford Fiesta’s YouTube channel and it made me say “YES!! You get it!”
Check it out and see for yourself at the Fiesta Project, and see the example of my favorite video below:
A Fiesta versus a Lamborghini??? Brilliant!
Here’s what I love about this [...]
Link Opportunity Lost: Make It Easy!
I never click on banner ads… ever. Which is why I felt compelled to share this story of a golden opportunity that was lost by failing to consider how people might want to share a great idea.
Over the weekend I felt the overwhelming urge to click on a random banner ad – finally, something that [...]